Who We Are

Brand Profile

Home > About-us > Brand Profile

Choose efficient sophistication. Choose elegant convenience. Choose to be Infinitely limitless. Choose to be free.

This is your life – This is how you live.

With renowned world-class designs, insight-based state-of-the-art technology, and pricing designed to give Filipinos a great jump-start to build their own better lives, Midea has opened its doors to empowerment. The brand has entered the Philippine market with one goal in mind – inspire Filipinos to take pride in taking full control of their lives and live it the way they want.

With Midea’s tie-up with Air Conditioning Powerhouse, Concepcion Industries, the brand now allows Filipino Consumers to take pride in their choice of air conditioning units and how it will efficiently and swiftly improve their homes.