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Coming from its humble beginnings in 1968, Midea has grown from what was once a local workshop into a leading consumer appliances and air-conditioning systems manufacturer with immense operations all over the globe. Its tenacious growth has made Midea the largest producer of major appliances in the world and is currently available in over 150 countries. Consequently, Midea has created over 150,000 jobs globally.
Midea believes in creating value through rapid response to the ever-changing market demands, cost-efficient operations, and most importantly, total consumer satisfaction. Midea’s integrated research and manufacturing process helps enrich the different lifestyles of people through a diverse range of innovative yet affordable products. As a result, Midea showcases a comprehensive cutting-edge product portfolio and a vast production capacity to help give people all over the globe, a better life.
Currently, Midea still continues to actively globalize its operations by opening plants in India, Brazil, Vietnam, Belarus, and Egypt, to be followed by even more plants in the near future. Midea is also expanding its distribution channels in several countries in order to offer better service to its local consumers in those locations.
In 2014, a joint venture was explored with Concepcion Industrial Corporation (CIC). Now, Midea’s global strength in the appliance industry fused with CIC’s values of integrity, excellence and total customer satisfaction give the world class brand a better understanding of the Filipinos needs. This way, with Midea, the Filipino can live different, choose different.